360 Video

Chuck Olsen and Martin Grider of Visual

What’s the next-best thing to being at a concert, sporting event, or beach? The answer is increasingly 360 video, also known as VR video. Minneapolis’ own Visual has produced 360 video experiences for clients ranging from media companies (MPR, StarTribune, Washington Post, Twin Cities PBS) to sports teams (MN Timberwolves, MN Lynx) and more (Mall of America, Newborn Foundation, U of M). But content alone is not enough! We’ve built a 360 video platform that includes VR apps for iOS/Android with Cardboard compatibility, and a dashboard for customers to update and manage their 360 content.

We’re happy to share an overview of 360 video production and app development, with an emphasis on our first public platform customer: Rhapsody VR

• Overview of 360 video capture, and the challenges
• 360 post-production: Syncing, stitching, editing and effects
• 360 distribution: YouTube, Facebook, Visual’s mobile apps
• Challenges and victories of developing 360 video apps in Unity
• Sneak peek at some cool 360 videos we’ve produced

Here are a few 360 videos we’ve produced - check them out in Cardboard!

• Robert Ellis performs “California” at the Turf Club
• Step Inside Mall of America
• Minnesota in 360º